Why does John Kerry even think of running again?

The Gallup organization recently did a poll in which it asked, "What comes to your mind when you think about John Kerry?" The answers, given by the respondents in order of the percentage of people giving them:

% Answer
______________________________
13 Nothing/Not familiar with him/No opinion
12 Already lost/Had his chance
7 Don’t like him
6 Dishonest/Don’t trust
6 Wishy-washy/Too indecisive
6 Other
5 Poor choice for candidate
5 Poor speaker/Needs to think before speaking
5 Weak/No backbone
4 Traitor/Disloyal to military

And finally, after a majority of the respondents gave a negative impression of John Forbes Kerry, we have the first positive answer:

4 Would make a good candidate

Other traits included Unintelligent, Phony, Incompetent, Conceited, Uptight and Pushy. With that list of impressions, and considering almost two-thirds of the answers were negative, why would John Kerry ever think about running again for president?

Oh wait, the answer is probably in the list above, starting with "Conceited" and continuing with "strong-headed."

(HT: The Corner)